The Sound of Altitude is a project that transforms the identity of four iconic Italian locations into unique sonic experiences. Together with artist and producer Riva, topographic data from Milan, Cortina, Anterselva, and Livigno was translated into music, turning alpine peaks and urban skylines into sound waves and shaping each location’s elevation into an original track that reflects its unique character.
The launch was supported by a video hero introducing the concept, with Riva guiding viewers through the transformation of landscapes into music. This was followed by four campaign films, one for each city and track, featuring different talents: Milano with Riva, Cortina with René De Silvestro, Anterselva with Dorothea Wierer, and Livigno with Lara Colturi and Daniela Ceccarelli.
The project concludes with an EP of four original tracks, each inspired by a distinct landscape and available on all major streaming platforms.